Marketing Pro Info

If you want to make money by creating a content-rich website of your own, you have to find a niche with potential. You can’t simply pick a site topic out of the air, start writing and expect to make money. In fact, the more time you spend on the research of your topic, the more likely it is that you will end up with a winning website.

Step #1: Choose a topic that interests YOU

It makes sense to pick a topic that interests you, because you’ll be spending a lot of time developing, writing and marketing your website. If the subject doesn’t interest you at all you’ll find it hard summoning up the enthusiasm to write enough on the topic.

Keep in mind that if you want an information site to generate a good monthly revenue, you will likely have to write hundreds of pages. You can lighten the burden by having your readers contribute content, but you’ll need to write the first hundred pages yourself.

Don’t be discouraged by that number. Once you get started, it’s surprisingly easy.

But you do have to ask yourself two questions.

1.  Is this a topic about which it is possible to write hundreds of pages?
2.  Will it interest me to write these pages, or will I be bored after the first ten?

Step #2: Choose a topic that people feel passionate about

It’s much easier to engage the attention of your readers if you are writing about a topic that people feel passionate about.

What do I mean by that? Well, think about what you and your friends like to do after you get home from work. Think about hobbies, sports, entertainment and so on.

As a rule, it is our after-work activities that we get the most excited about. This is why people flock to sites about cooking, baseball, kids’ parties, wine, music, gardening and more.

This isn’t a rule. You can create a very successful site about work-related topics too. But I always look first at hobbies and other after-work interests. It’s great to have a passionate audience for your website.

Step #3. Choose a niche that has high demand and low supply

This is the most important step in choosing the topic for your money-making weekend website.

The easiest way to run a profitable website is to have all your visitors arriving through the major search engines. In other words, you want free, organic search engine traffic. To make it to the first page of the major search engines for your principal page keywords and phrases, you need to find a niche topic for which there is high demand from searchers, but not too much in the way of quality supply from existing websites.

There are many tools you can use to help you find the best keywords. One of my own favorites (and probably the best) is Google’s Free Keyword Tool.

Perhaps the easiest way to get started in finding a high demand/low supply topic is to think in terms of sub-niches. That is to say, instead of choosing “wine” as your topic, explore niche areas like “organic wine,” “ice wines,” or “Mediterranean wines.”

You can decide to go head-to-head with existing, quality sites on a top-level topic like wine, baseball or Hollywood. But you’ll find it much easier to succeed with your site by focusing on a sub-niche.

If all this sounds too much like hard work (yes, making money online does require a little work!), there is a shortcut to finding the most lucrative, most searched, and most profitable niches out there…

…it’s my ’secret weapon’ to identify which products I want to market in to the right markets - Proven Niche Markets

Please leave your comments below, or ask any related questions…

Best wishes, Steve.

I’ve had a few emails from people asking me to put in simple terms, what the Google Cash Detective tool actually does, and why it’s so powerful?

After all I agree it’s not cheap, so what makes it so valuable and worth the price?

Let me briefly explain…

Whenever you do a search using Google you will get a list down the right hand side of search results that Google calls ’sponsored search’ - these are in fact paid-for ads by the people who are placing those adverts.

Now the idea is that these ads promote a product or service, and if you click on their ads and buy the product or service they are advertsising, they make a commission…

…and they do that on EVERY sale, and the successful ones (called Affiliate Marketers) make a LOT of money!

The challenge is 9 out of 10 of these ads (and Affiliate Marketers placing them) don’t make money.

Imagine this though - what if you knew EXACTLY which of these ads were successful and making big money? Not only did you know the ads that made money, you knew what exact products they were selling, and how many people were searching for that product or service.

If you knew all this you could copy them right, and then simply make money the same as them, yes?  …big money!

That’s EXACTLY what the Google Cash Detective tool does - it tells you who’s making money.

It tells you ALL the successful Google ads, what the products are that they are selling, and how many people are looking for those products …and all you have to do is copy them!

…it’s a licence to print money (like having your own ATM) - I know because I’m already using
the GC Detective tool to do exactly that   :o)

Yes, it isn’t a cheap tool - but that’s because getting it to do what it does involves huge computer server and programming resources, which cost a vast amount to set up and run,
and so the cost to access a tool that does all this will always be a reasonable investment…

…but honestly folks, what an investment!

I know how much this tool is worth to me and I’d happily have paid 4 or 5 times the price.

Now you know briefly what this incredible GC Detective tool does, go back and re-watch
this video…

==> Watch This Video!

Because the GC Detective system can only cope with a limited amount of users, this tool will
only be available for a few days. That’s not hype, that’s due to the fact the GCD system can only handle a certain amount of users.

So if you are serious about making a significant income from your computer with online marketing, you need to consider this tool fast, before it gets closed off…

==> Watch This Video!

Any questions, just ask me?

Best wishes, Steve.

Continuing on from Part 1 and 2, here is Part 3 of ‘3 Ways To Improve Search Engine Rankings’. I adopt a straightforward 3-Stage Approach to getting ranked high in the search engines. Here, in Part 3, is my third Stage…

Stage 3. Aim to make your website ‘The Most Popular In Your Class’:

Stage 3 of my simple 3-Stage approach to getting my websites highly ranked in the search engines, is crucial because it’s the element that contributes about 85% towards how high a website is ranked up the search results.

I refer to it as getting your website to be ‘the most popular in the class’. What do I mean by that? Well, think about being at school, and being popular with everyone else was more about being what they wanted you to be. If you were how they wanted you to be, and they liked you, then ultimately you were perceived as popular. Fickle I know. And the more folks who thought you were really good, the more popular you became with everyone in your class, and more likely the school.

Same goes for your website - the more other websites like you, the more popular your website is going to appear to the search engines, and thus the more popular you are perceived to be for the information the searcher is looking for.

So, million dollar question - how do you get popular with a bunch of other websites? Two things, and they are equally as important…

a) You need to get quality websites linking to your website. b) The websites that are linking to your website need to be as relevant as possible to the information on your website.

Let’s cover both of these…

One of the most effective things you can do to help your website get ranked is to get as many other quality websites linking back to yours, from links on their websites. Quite simply the more links pointing back to your website, the better.

But links alone are not enough - the links need to be on quality websites that in themselves carry good content, and the link is from a website that is relevant to what is on your website.

So, why is the amount of links, and they relevancy of the linking website important to search engines? They see it this way - the more links from high-quality web sites that point to your website, gives a strong indication that what is on your website is all relevant information. They also look at the link itself and that if it’s on a website that is relevant to your website, the search engines effectively say to themselves the website with the link is offering what is like a strong referral again about the quality of what’s on your website…

…and the more websites giving you these ‘referrals’ (links), the more the search engines rate your site, and so the higher it appears on the search results.

Obviously getting these quality one-way links is the key, as they play a massive part in where your website ranks in the search results.

How do you get them?… That’s the tricky bit - the ’scenic’ route is to write, call, bug and drive webmasters nuts, who have relevant sites to yours, to ask them to add your link on their website linking back to your site. Be prepared, that can be a long job, requiring a great deal of patience and resilience, as these webmasters are constantly getting asked for exactly that.

The other way is to use a specialist, who has demonstrated they know how to get these links, and they then focus on getting the links for you.

However you do it, getting these links is vital to getting high up the search results and enjoying all that ‘free traffic’ from organic search, as millions around the world type into the search services…

Continuing on from Part 1, here’s Part 2 of ‘3 Ways To Improve Search Engine Rankings’. I follow a straightforward 3-Stage Approach to getting ranked high in the search engines. Here, in Part 2, is my second Stage…

Stage 2. Get Your Website Seen:

If you goal is to get high up the search engine rankings (and it should be!) then you need to get the search services to ’see you’. This sounds an obvious statement but few people really think it through that much. In a nutshell, and avoiding all the techie jargon, search engines really want to find you, or more specifically your website. When someone types in a ’search query’ they are looking for some information. If your website is relevant to the information which is being searched for (we’ll talk about this later), then the search engines are very keen to link the person searching with your website, which they do with the search results the search engine discovers.

The key then, knowing the search engines really want to find your website, is to set up your website in such a way as to make it be easily found by the search engines. The way you do this is to adopt some basic, but very important ‘optimisation’ tricks on your website - what is called ‘on page optimisation’.

The interesting thing is, even though it’s really important to do what I’m about to share with you, the on-page optimisation’ methods only really are about 15% of what contributes towards your search results ranking. The 85% of where you figure in search results is dependant on the ‘off-page optimisation’ which I’ll cover in stage 3. Nevertheless, even though ‘on-page optimisation’ only contributes 15% towards how you get ranked, its still very important to do these basic but key steps:

a) Ensure your keyword(s) appear in your pages ‘Title tag’ of the header code of your website (if you’re not sure what this is, ask someone to show you who does know - it’s that important). This is vital because it is one of the key things that search engines are looking for - matching the words the searcher types into their search (the keywords) with the title of a website, which in turn should be relevant to the search query. You can take this a stage further by adding in a description in the ‘meta description tag’ again incorporating your keywords, and then the ‘meta keywords tag’ which simply includes all your keywords, comma separated.

The search engines don’t put so much relevancy these days on the description or keyword tags, but they’re worth doing either way, but it’s vital you include your keywords in the Title tag.

b) Make the webpage you are pointing the keyword towards relevant to that keyword. In other words don’t have a keyword like ‘dog training tips’ and then have a webpage all about horses, cats, dogs and loads of other animals with little specific relevancy to dogs or dog training - make sure the webpage is relevant to your keyword.

c) Incorporate a simple Sitemap. Understand that the way search engines search the web is they look for (crawl) words and phrases in all the code of your website - they don’t understand pretty pictures, graphics, flash animations, etc - all they want to find is words and phrases relevant to want the searcher is looking for. So make it easy for the search engines to look over your website looking for those vital words and phrases. One way to do this and make it easier for the search engines to find the info they want is by incorporating a simply site map within your website. Again, if this doesn’t make sense to you, ask your webmaster about it.

There’s lots of talk about ways to improve search engine rankings, and it’s clearly a very emotive subject with many people amongst the so-called ‘internet SEO (search engine optimisation) experts’ fraternity, all of whom often have differing opinions about what gets a website ‘ranked’.

From someone who has had all (yes all) his websites ranked on page one in the Top 5 search results for the Top 3 keywords I have targeted (and these are competitive, high traffic keywords), let me share with you now my thoughts on how to get highly ranked and get your websites listed amongst the top 10 search results for your keywords.

I have a simple 3-Stage Approach to getting ranked high. Here, in Part 1, is my first Stage…

Stage 1. Pick The Right Keyword Phrases:

Firstly I would always make sure I target keywords that have traffic. What I mean by that is it amazes me how many people think it’s all about being placed high up the page by being “highly ranked”, with no regard for the actual amount of traffic a keyword gets! What’s even more staggering are these ‘SEO expersts’ that offer their services, usually at exorbitant rates, with promises like “we’ll get you appearing in the Top 10 Results on 100 pages” when they don’t have any idea what keywords are being identified by you as their client.

Let me be really clear on this - anyone can have a Number 1 position for a keyword! …anyone - just type in a keyword phrase, say with 4 or 5 words in it (this is a ‘longtail keyword’), and it is likely to have very little competition that you could dominate the Top Number 1 spot for that search. But what you have to ask yourself is how many people are actually typing in that 5 or 6-word phrase? Probably no-one I suspect.

So here’s the thing - yes it’s easy to get ranked high, like Top 3, for many keywords, but the first thing you need to do is identify are there a whole bunch of people looking for that keyword, because if there isn’t, then getting ranked at even Number 1 spot isn’t going to make the slightest difference to your business sales, because even at Number 1, if no-one’s typing in that keyword phrase and searching for it, then there’s no-one that will ever see you at Number 1.

So, before anything - before you ‘optimise’ your website (I’ll discuss this in Part 2); before you look to get ranked high in the search results; before you do anything, make sure that you are clear on the keywords you are going to target actually have traffic, by which I mean there are lots and lots of people typing in that keyword phrase into a search service looking to find you. Get your keywords right first! …and make sure they are keywords people are using in their searches - in lots of searches!

http://www.high-search-engine-ranking.net/